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Franchise Marketing Case Study

Since 2015, 360 Thru has been providing quality content for franchises and small business owners. It’s not by accident that franchising happens to be our best industry. It’s the most practical out of all the industries that need virtual tours.

OUR CASE STUDIES

MIDAS

No. of Views since Shoot

25+ Million

Time on Site

15 Minutes

Total Locations

1200+

Price per Shoot

$285

Turnaround Time

24 hours

Total Increase in Market Share

15%+

HOME DEPOT

No. of Views since Shoot

100+ Million

Time on Site

2-3 hours

Total Locations

2300+

Price per Shoot

$750

Turnaround Time

48 hours

Total Increase in Market Share

23%+

ANYTIME FITNESS

No. of Views since Shoot

75+ Million

Time on Site

30 minutes

Total Locations

5000+

Price per Shoot

$300

Turnaround Time

12 hours

Total Increase in Market Share

17%+

FYZICAL

No. of Views since Shoot

10+ Million

Time on Site

1 hour

Total Locations

300+

Price per Shoot

$275

Turnaround Time

24 hours

Total Increase in Market Share

27%+

Schedule A Call with a Trusted Content Specialist to Learn More About How We Can Help Grow Your Business!

Why Choose Us

360 Thru has worked with all types of businesses in Egypt, and surrounding states. Our specialty is providing virtual tours using Matterport cameras and publishing them to Google Maps and clients websites and social media accounts. We have worked with realtors, small businesses, corporations, franchises and everything in between.

Market Your Franchise Business: 7 Winning Strategies

1. Know Your Target Audience

Start with knowing the people around your area. What do they like? What are their needs? Once you’ve found out about it, then you can use it to design your marketing campaigns specifically for them.

2. Use Your Brand’s Power

The brand of your franchise is a big deal; it’s what brings people in. Utilize the brand’s logos, messages, and campaigns to your benefit, but make it local.

3. Make It Local

Take those big brand ideas and make them feel local—introduce the people behind your team, participate in local events, and offer locals the kind of specials that they will particularly appreciate. Show the community that your franchise is a part of it.

4. Be Easy to Find Online

What you really want is to be top-of-mind when people are looking for what you offer. So ensure you come out on top in local searches by having keywords that talk about your area, keeping your online listings updated, and encouraging happy customers to leave reviews.

5. Get Social

Set up a presence on social media for your franchise. Post about local happenings, special deals, and interact with your followers. Mix in content about your franchise with posts that are all about your local region.

6. Keep ‘Em Coming Back

Create lasting relationships with your customers by email of what they really wish to read, rewarding them with their loyalty, and always delivering good service.

7. Think Local Partnerships

Work with other businesses in your area to team up for events or promotions. Great way to get your franchise in front of more people.

Focus on what marketing methods are generating business. Utilize the tools to be aware of who’s visiting your website, how well your social media is being appreciated, and how well your promotions are performing. Just keep doing what works and tweak what’s not.
Bonus: Train Your Team Well

Listen and Adapt Your staff should understand not only what your franchise stands for, but also how to connect with its community. They’re the face of your business, after all Continuous feedback from your customers and your team. Use this information to get better and come up with fresh, unique methods of catering to their needs.

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